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Showing posts with label BUSINESS. Show all posts
Showing posts with label BUSINESS. Show all posts

February 24, 2016

Five years in jail, SR5m fine for errant company bosses


TAIF: Company directors and executives face jail terms of up to five years and fines up to SR5 million for violations including not submitting proper auditing documents and defrauding partners and shareholders.

Photo Credited to the Owner
The Ministry of Commerce has outlined 33 violations for which these companies will be held responsible. Penalties will be doubled if the same offenses are repeated within three years, according to a report in a local publication recently.

The Bureau of Investigation and Public Prosecution is authorized to take action for various violations including registering false financial statements, misusing company funds for personal gain, acting maliciously against other members of the firm, or for the benefit of another company.

Executives must also not take profits unlawfully, obstruct the general assembly of the company, and take loans or other forms of financial aid that contravenes company rules. Those who are aware of these violations but do not report them will also be penalized, the ministry stated according to the report.

It is also an offense to prevent shareholders and other members of the company from exercising their rights, to collude with others in terms of voting, and withhold information from fellow directors, executives and shareholders.

Company executives and board members may also not neglect compiling minutes of meetings, obstruct authorized people from viewing company documents, or fail to announce any contracts signed.

They must also report if the company is liquidated and various administrative violations. They are obliged to protect the company, register it properly and ensure that they do not falsely publish names of people not connected with the company for underwriting purposes.

They must not impersonate owners or shareholders, or use the company for purposes other than stated in the license. Those who are assigned the liquidation of the company or uses funds and assets that hurts the firm in any way, will be penalized.

This includes anyone who distributes or takes profits that contradict the country’s commercial laws and company rules.

Source: ArabNews

February 22, 2016

'Liberating' news for Filipino workers

Photo credited to the owner


"They (certified Filipino workers) don't have to take additional tests here or undergo further skills training." 
The UAE and Philippines will soon sign an agreement on the mutual recognition of certification of skilled workers, according to former Philippine Labour Attaché Delmer Cruz.
Cruz, who left Dubai for Manila on Tuesday, told Khaleej Times that this is one of the legacies he left after his three and half year stint as Philippine Labour Attache to Dubai and the Northern Emirates.
"The signing will happen in March or April," said Cruz. "The agreement will cover all skilled and semi-skilled workers and its significance is that Filipinos who already got certification back home from Technical Education and Skills Development Authority (TESDA) are no longer required to get certification from the UAE's National Qualifications Authority (NQA)."
"They (certified Filipino workers) don't have to take additional tests here or undergo further skills training," Cruz pointed out.
Cruz added the UAE-Philippines agreement, which took them one year to negotiate, will not only improve the competitiveness of Filipino workers but can also pave the way for a GCC-wide recognition of Filipino skilled workers.
"The bigger picture is, this could be the first step towards a GCC-wide recognition and this will improve our labour mobility. The certification becomes a 'skills passport' for our workers who transfer from one company to another or move from one country to another," Cruz explained.
Aside from the agreement, Cruz said he left his post with a streamlined and more efficient delivery of services and better protection for Filipinos, particularly the domestic workers.
"I would say, without conceit, that I have left a legacy. Even before the suspension on the deployment of domestic workers, we were able to bring down the number of wards (distressed female workers) who sought refuge at the (Migrant Workers) Centre," said Cruz.
"When I arrived, the average wards at any given day was 100. They come and go but the balance was around 100. Before the suspension (June 2014), we were able to bring it down to 30-50 and now on the average, and now we only have around 10-20 wards.
"We've instituted measures to fast track the resolution of their cases through continuous monitoring and follow up with the appropriate authorities in the UAE," Cruz underlined. Cruz added: 'Aside from case management, we've also instituted reintegration program and 'up-skilling' of low-skilled workers, in accordance with TESDA standards."
Cruz said several domestic workers were able to acquire skills which made them more competitive and gave them the opportunity to apply for higher category of work and better wages.
Most challenging post
It was also during his term that online services for acquiring overseas employment certificate or travel exit clearances was implemented which streamlined the process and eliminated long queues at the Philippine labour office in Al Qusais.


Copyright © 2016 Khaleej Times. All Rights Reserved. Provided by SyndiGate Media Inc. (Syndigate.info).


Source: YahooNews

January 07, 2016

How to start a business Online


There is a proven sequence of steps you can follow to guarantee your success when you're starting a small business online. I've seen thousands of people start and grow successful businesses by doing the following:
  1. Find a need and fill it.
  2. Write copy that sells.
  3. Design and build an easy-to-use website.
  4. Use search engines to drive traffic to your site.
  5. Establish an expert reputation for yourself.
  6. Follow up with your customers and subscribers with e-mail.
  7. Increase your income through back-end sales and upselling.
Anyone, from newbie to seasoned online entrepreneur, can benefit from this process in learning how to start a business online.

Step 1: Find a need and fill it


Most people who are just starting out make the mistake of looking for a product first, and a market second.
To boost your chances of success, start with a market. The trick is to find a group of people who are searching for a solution to a problem, but not finding many results. The internet makes this kind of market research easy:
  • Visit online forums to see what questions people ask and what problems they're trying to solve.
  • Do keyword research to find keywords that a lot of people are searching, but for which not many sites are competing.
  • Check out your potential competitors by visiting their sites and taking note of what they're doing to fill the demand. Then you can use what you've learned and create a product for a market that already exists--and do it better than the competition.

Step 2: Write copy that sells


There's a proven sales copy formula that takes visitors through the selling process from the moment they arrive to the moment they make a purchase:
  1. Arouse interest with a compelling headline.
  2. Describe the problem your product solves.
  3. Establish your credibility as a solver of this problem.
  4. Add testimonials from people who have used your product.
  5. Talk about the product and how it benefits the user.
  6. Make an offer.
  7. Make a strong guarantee.
  8. Create urgency.
  9. Ask for the sale.
Throughout your copy, you need to focus on how your product or service is uniquely able solve people's problems or make their lives better. Think like a customer and ask "What's in it for me?"

Step 3: Design and build your website


Once you've got your market and product, and you've nailed down your selling process, now you're ready for your small-business web design. Remember to keep it simple. You have fewer than five seconds to grab someone's attention--otherwise they're gone, never to be seen again. Some important tips to keep in mind:
  • Choose one or two plain fonts on a white background.
  • Make your navigation clear and simple, and the same on every page.
  • Only use graphics, audio or video if they enhance your message.
  • Include an opt-in offer so you can collect e-mail addresses.
  • Make it easy to buy--no more than two clicks between potential customer and checkout.
  • Your website is your online storefront, so make it customer-friendly.

Step 4: Use search engines to drive targeted buyers to your site


Pay-per-click advertising is the easiest way to get traffic to a brand-new site. It has two advantages over waiting for the traffic to come to you organically. First, PPC ads show up on the search pages immediately, and second, PPC ads allow you to test different keywords, as well as headlines, prices and selling approaches. Not only do you get immediate traffic, but you can also use PPC ads to discover your best, highest-converting keywords. Then you can distribute the keywords throughout your site in your copy and code, which will help your rankings in the organic search results.

Step 5: Establish an expert reputation for yourself


People use the internet to find information. Provide that information for free to other sites, and you'll see more traffic and better search engine rankings. The secret is to always include a link to your site with each tidbit of information. 
  • Give away free, expert content. Create articles, videos or any other content that people will find useful. Distribute that content through online article directories or social media sites.
  • Include "send to a friend" links on valuable content on your website.
  • Become an active expert in industry forums and social networking sites where your target market hangs out.
You'll reach new readers. But even better, every site that posts your content will link back to yours. Search engines love links from relevant sites and will reward you in the rankings.

Step 6: Use the power of e-mail marketing to turn visitors into buyers.


When you build an opt-in list, you're creating one of the most valuable assets of your online business. Your customers and subscribers have given you permission to send them e-mail. That means:
  • You're giving them something they've asked for.
  • You're developing lifetime relationships with them.
  • The response is 100 percent measurable.
  • E-mail marketing is cheaper and more effective than print, TV or radio because it's highly targeted.
Anyone who visits your site and opts in to your list is a very hot lead. And there's no better tool than e-mail for following up with those leads.

Step 7: Increase your income through back-end sales and upselling 


One of the most important internet marketing strategies is to develop every customer's lifetime value. At least 36 percent of people who have purchased from you once will buy from you again if you follow up with them. Closing that first sale is by far the most difficult part--not to mention the most expensive. So use back-end selling and upselling to get them to buy again:
  • Offer products that complement their original purchase.
  • Send out electronic loyalty coupons they can redeem on their next visit.
  • Offer related products on your "Thank You" page after they purchase.
Reward your customers for their loyalty and they'll become even more loyal.
The internet changes so fast that one year online equals about five years in the real world. But the principles of how to start and grow a successful online business haven't changed at all. If you're just starting a small business online, stick to this sequence. If you've been online awhile, do a quick review and see if there's a step you're neglecting, or never got around to doing in the first place. You can't go wrong with the basics.

April 28, 2015

Pacquiao Watch: Who says Manny is all left?


Manny Pacquiao's right hand can also do some serious damage. Photo by Ethan Miller/Getty Images/AFP
Over the years and in the course of his famed and fabled boxing career, Manny Pacquiao has been known to possess a lethal left. 
Matter of fact, that left – whether straight or hook – has already sent many into dreamland.
It will again be his main and, without a doubt, best weapon against Floyd Mayweather Jr who he will engage in the most anticipated fight in more than 3 decades on Sunday, May 3 (Manila time).
Trainer Freddie Roach was reported to have hardened Pacquiao to throw those lefts more often and with the meanest force.
But I do not think he has exclusively conditioned Pacquiao to forget that the Filipino boxing superstar also has a lethal right hand.
While most everybody know Pacquiao is a southpaw, he is ambidextrous too. He writes and eats with his right hand, something very few people can do.
In basketball, one is trained to shoot with both hands.
But in boxing, the norm is to use the weaker to set up the favored and stronger hand.
Roach began forcing Pacquiao to use his right hand after suffering a decisive defeat against Erik Morales.
Pacquiao went head hunting against Morales with his left. He paid dearly with the strategy that did not work against a boxer of Morales’ caliber.
It also didn’t suit with Juan Manuel Marquez during their first fight with whom Pacquiao had the difficulty most.
When Pacquiao “rediscovered” his right hand, he went into a phenomenal tear. 
Pacquiao's right hand is one of his most underrated arsenals apart from his often overlooked defense.
It was his right that finally sent David Diaz to the canvass in winning the lightweight crown en route to breaking through the barrier of the elite company of 5-division world boxing champions. (His win over Marco Antonio Barrera was for the lineal featherweight title after capturing the regular flyweight, super bantamweight, super featherweight boxing crowns)
Against, Ricky Hatton, it was his right hook that sent the brash Briton to the canvass for the first time in the second round. Less than two minutes later, Hatton fell like a timber from a left straight thrown with the full weight of the Filipino’s waist and hips.
It was his right hand that repeatedly rocked and did equal damage to Oscar de la Hoya, Miguel Cotto and Antonio Margarito who were all wary of his vaunted left coming into the fight.
It would be a disaster if Pacquiao again fell in love with his left hand after a painful lesson from the Morales loss - the only defeat in his career in which he was totally outclassed. 
Against the shoulder roll defense of Mayweather, right hooks to the face and the side of the body could open up and lure Mayweather into the center of the ring where both their foot and hand speeds will be tested.
Pacquiao cannot afford to be predictable with his left against Mayweather whose greatest strength is the ability to read and anticipate punches although admittedly, the direction and trajectory of Pacquiao’s punches will test that tactical strength of the American.
Pacquiao needs angles to launch his two-fisted attack. 
And the right hand is the other pair of that arsenal.
Who says he is all left?

 Source +Rappler 
Tagged +Rappler 

March 29, 2015

Pacquiao Watch: The intangibles beyond the numbers..



Photo from AFP

For Pacquiao, it is purely personal. For Mayweather, it is professional.

Floyd Mayweather Jr (L) and Manny Pacquiao (R) have different motivations for fighting, the columnist feels.

MANILA, Philippines - The punch lines this column discussed over the past 3 issues will point to a comfortable win for Manny Pacquiao over Floyd Mayweather Jr. 

If only boxing was like basketball – the more you hit the basket than your opponent, the more you win.
Boxing though – especially professional boxing – is not solely dictated by punches connected. Otherwise, all boxing matches need is to hire the mathematical genius who made up the Compubox, which was the basis of my previous articles.

Boxing is judged by 3 – and only 3 – people. It is scored on their subjective assessments of the fight. Sometimes ten jabs can easily be wiped out by a solid punch that wobbles the target. 
The only time the judges become irrelevant is when a fight is stopped or one of the fighters is knocked out cold. 

But that’s the way it is. After all, boxing is not called ‘sweet science’ for nothing. 
Pacquiao and Mayweather have figured in controversial fights.   
Pacquiao lost a highly suspect split decision to Timothy Bradley while many said Mayweather was gifted a unanimous win in the first Jose Luis Castillo fight in 2002. 
So much about subjective judging. 

The Mayweather-Pacquiao boxing saga will have a ton of intangibles coming into the fight. 
For one, motivation will be the biggest factor that will dictate the tempo and outcome of the fight. 
For Pacquiao, blitzing past Mayweather is his Holy Grail. 

When Mayweather approached Pacquiao during halftime of a Miami Heat game and dished a mouthful against the Filipino, something in the eyes of the 8-division boxing champion told us that the American was a marked man from that day on. 

For a man accustomed to having his way and treated like a demigod in his homeland, that rude ‘dressing down’ is a motivation like no other. 

Clearly, Mayweather pricked and wounded the pride of Pacquiao during that fateful encounter.  
When the American later went up the hotel suite of Pacquiao, there was no turning back for Mayweather.  

For him, it was all about money.  
The Pacquiao fight will give him the biggest paycheck given any athlete ever for a 36-minute workout – if the fight lasts the distance. 

It was he, after all, who gave himself the “Money Mayweather” moniker.
He is throwing away a sure fire walk to the rarified altar of undefeated Hall of Fame boxers by risking an immaculate slate against Pacquiao.

He may have seen Pacquiao slip through the years. But so has he.
If he was vulnerable to Pacquiao’s whirlwind and twister attacks then, he is no better off today.
Pacquiao will not mind losing again. It is the incentive of beating the man who has insulted him many times over the years that will give him the ultimate satisfaction.

Mayweather is his Mt. Everest. Once he conquers the flamboyant American, there are no longer mountains to scale.

For Pacquiao, it is purely personal.  
For Mayweather, it is professional.


Source +Rappler 
Tagged +Rappler 


March 27, 2015

New Google C.F.O. Gets $70 Million Pay Package (and $7,500 to Move)...


Ruth Porat, Google’s new chief financial officer, is joining a company that has more than 50,000 employees and is one of the most valuable corporations in the world. Thus, given Google is long past its early days, it’s not the kind of place that will make her a start-up billionaire.

Instead she will have to settle for $65 million in stock grants, a $5 million signing bonus and a yearly salary of $650,000, according to a company filing to the Securities and Exchange Commission on Thursday.

Ms. Porat, who is joining Google from her post as Morgan Stanley’s chief financial officer, will start her job on May 26, according to the filing. Sometime within her first month she will get a $5 million signing bonus; she would have to return that bonus, on a pro-rated basis, if she quits before her first anniversary.

On top of that, she will get a $25 million stock grant that will vest between the end of the year and 2017, along with another stock grant, for $40 million, that she will receive next year. That one vests from 2016 to 2019.

Her total compensation at Morgan Stanley was $10 million in cash and stock in 2013, according to Morgan Stanley’s latest annual report.

Ms. Porat, who will replace Patrick Pichette, who is retiring to relax and travel , also gets a $7,500 moving allowance, though it seems unlikely she will need it.

Google used the same regulatory filing to announce that it had changed the way it will pay senior vice presidents. The company said that starting next year, it will eliminate cash bonuses and replace them with stock grants every two years.

A Google spokeswoman declined to comment, but the company presumably made the change to align senior officers’ paychecks with the interest of its increasingly impatient shareholders.

As Google gets close to its 11th anniversary as a public company, the company is for the first time facing questions about its growth and stock price.

The company’s stock has been essentially flat from a year go, and shareholders would like Google to use some of its $65 billion cash hoard to either issue a dividend or try and lift the stock price by buying back shares.

Source +New York Times 

March 25, 2015

How to Up Your Small Business's Cash Flow -- Fast

Of the many challenges that small businesses face, the vast majority cite cash flow as one of the biggest roadblocks to running a successful and growing enterprise. About 60 percent of them fail for this reason alone.

The flow of capital in and out of a business is an inevitable part of operating, but there are ways to prepare for working capital gaps. Here, the most common root causes of such cash-flow gaps and tips to remedy the situations.

The biggest problems

·         Small businesses often don't know when a customer will pay, and pinpointing the influx of capital is nearly impossible

·         Days Sales Outstanding is the measure used to calculate the number of days a company waits to collect payment from accounts receivable. A study released by Experian showed that large companies were paying invoices an average of about eight days overdue, a 14.1 percent increase from the previous year

·         Small businesses are often at the mercy of larger companies and therefore have less negotiation power when it comes to terms of payment

And what to do about them

·         Accessing outstanding invoice amounts with programs like Fundbox: There are product applications such as Fundbox that link directly to accounting software enabling small business owners to instantly advance the full amount of an invoice and avoid the challenges with longer payment terms. Programs like this bridge the gap between accounts receivable and accounts payable. They also alleviate the stress and uncertainty of not being able to predict when an invoice will be paid
·         Merchant cash advance like Square Capital, CAN or Rapid Capital Funding: A structured lump-sum payment to a business in exchange for an agreed-upon fee or a percentage of future credit or debit card sales. This option is best when a small business is in need of a large amount of money immediately and has substantial credit card transaction volume through its POS terminal

·         Alternative lenders like OnDeck: OnDeck is a platform that provides immediate, direct loans to small businesses. With alternative lenders such as this, the average loan is around $35,000 which is most helpful for purchasing equipment, hiring additional employees or beginning a marketing campaign

·         Invoicing products like Freshbooks: Freshbooks is an e-invoicing and billing software for owners of small businesses that send invoices to clients and get paid for their service or products. Freshbooks assists small businesses in keeping their invoices organized, as well as tracking time and additional expenses

·         Set up Automated Clearing House payments using sites like Bill.com: Bill.com facilitates electronic payments made through the Automated Clearing House network, a secure system for clearing electronic payments between banks. Bill.com simplifies how businesses pay and collect their bills

·         PayPal: It's not only an alternative payment solution, but also a credit provider to merchants that have online businesses

According to the Small Business Administration, more than 23 million small businesses in the U.S. account for more than 54 percent of the sales of goods and services. Despite small business being the engine that fuels the U.S. economy, a restrictive financial environment makes it difficult to secure working capital as small business lending is not profitable for large banks. 

Taking the above into consideration and knowing that cash flow is the lifeblood of a strong operation, understanding the available options is critical. These solutions are good examples of the tools small business owners have at their disposal to get through cash flow gaps and access capital to invest in growing their businesses. 

Source +Entrepreneur
Tagged +Entrepreneur 


Meet the 13-Year-Old CEO Who Built a $200,000 Business and Is Mentored by Daymond John..

Moziah Bridges, founder of Mo's Bows
Last September, "Shark Tank" investor Daymond John flew his mentee Moziah Bridges, the then 12-year-old founder and CEO of bow tie company Mo's Bows, to New York City for Mercedes-Benz Fashion Week.
Besides taking him to events and making introductions to power players in the industry, John accompanied Bridges on a morning taping of CNBC's "Squawk Box."
Later that day, John got a call from Karen Katz, CEO and president of the Neiman Marcus Group.
He assumed the call was for him, he tells Business Insider, but it was for Bridges.
"I've never been in Neiman Marcus with any of my brands, and it takes the 12-year-old child to get Neiman Marcus to call me!" John says, laughing. "So that's the student teaching the teacher, you know?"
Today, the precocious CEO is 13. With the help of his mother Tramica Morris ("Mo is the CEO of the company, but I'm the CEO of Mo," she says), he's sold about $200,000 of his handmade bow ties and other men's fashion accessories. He has seven employees — including his mom and grandmother.
John became Bridges' mentor in 2013 after he and his mom appeared on "Shark Tank" in its fifth season. The mother-son entrepreneur duo from Memphis sought $50,000 in exchange for 20% equity in the company.
Bridges had the idea for Mo's Bows when he was just 9 years old. His grandmother, a retired seamstress, taught him early on the importance of dressing sharp. He asked her to teach him how to sew, and soon he was making bow ties and selling them online and to several stores in the South.
By the time he taped the "Shark Tank" segment, he'd sold 2,000 bow ties he made by hand with his grandmother, bringing in $55,000 in revenue. Kevin O'Leary offered a deal for the $50,000 in exchange for a $3 royalty per tie sold, which Mark Cuban and John advised Bridges not to take.
John says that when he saw Bridges up there with Morris, a single mother, he was reminded of his own situation growing up. He told Bridges that in 1989 he declined an offer of $10,000 for 40% of his hat company; 10 years later, that hat company had grown into FUBU and was valued at $100 million.
Saying it would be a mistake for Bridges to take an investment at that point in his business, John offered to be Bridges' mentor for free, which Bridges and Morris agreed to.
John reconnected with Bridges and Morris a few weeks later and has continued to be in touch. He says that he mentors several entrepreneurs, but that due to the unique "Shark Tank" situation, his mentorship of Bridges was the first to be formally agreed on. "I pay attention to them just as much as I pay attention to the ones I have investments in."
Bridges tells Business Insider that John has advised him to continue to avoid investments as he builds his company, and to not grow too quickly. Rather than expand into denim, for example, John recommended that Mo's Bows expand into neckties.
John taught him to "not think about what everybody else is doing and stay true to my brand," Bridges says.
He also inspired the Mo's Bows team to acquire licensing deals with companies. It secured its first one with Cole Haan late last year.
It also secured a deal with Neiman Marcus. Mo's Bows are available on the store's online shop and in a limited brick-and-mortar release.
"It's playing out well," John says. "The product is moving."
Bridges says that his recent success has inspired his friends back home, and that John taught him that with success comes the responsibility to give to others. It's why Bridges decided to make an annual bow tie and use 100% of the proceeds to help underprivileged kids who want to attend summer camp.
Bridges plans on following in John's footsteps. "I want to have my own clothing line by the time I'm 20," he says.
John is confident he'll achieve what he sets out to accomplish, noting that when he met Bridges when he was 11 years old, Bridges had the vision and focus that John didn't have until his early 20s. Plus, Bridges has the support of his mother and grandmother.
"I'm just adding fuel to the fire, but they can't be stopped regardless," John says. "I don't want to pat myself on the back because they're amazing."

Source +Entrepreneur 
Tagged +Entrepreneur 

March 24, 2015

Why Entrepreneurs Must Research Market Size

March 24, 2015
"Everyone will buy this product!" This overambitious misjudgment underscores an all too common fallacy in the world of entrepreneurs: the entrepreneur's bias. After all, ideas quickly become "your baby," and no one wants to hear their baby is ugly. But this thought process, could be a costly mistake. Instead, entrepreneurs need to ensure there is a need for their "baby"

Reasonably and thoughtfully estimating an idea's potential market size is a key step to successfully bringing an idea to market. When seeking out potential licensors or investors, you can bet they’ll consider market size to judge the revenue generating potential of a new idea.
Put simply: an invention or concept that could only potentially appeal to a small population is typically a riskier investment than those with mass-market appeal.
How do you go about determining the size of your idea’s potential market? Sure, you could hire an expert to conduct a market analysis. However, I adamantly believe that the more involved inventors are, the more information they are able to absorb, and the better off they’ll be in the long run.
With government data, trade association data, censuses and customer surveys at your fingertips, there is no excuse to not at least estimate a ballpark figure.
For the sake of this article, let’s say you’ve invented a new product that you believe will dramatically improve the way people groom their dogs. Using publicly available data and a touch of critical thinking, you can easily estimate the idea’s potential market size.
According to the 2013-2014 APPA National Pet Owners Survey, there are 83.3 million dogs owned in the U.S, which is up from 78 million dogs in the previous year. So your market size is 83.3 million, right? Not quite.
According to the same APPA survey, 47 percent, or 56.7 million households, own a dog with 30 percent of those households owning more than one dog. That leaves you with about 17 million households; since it’s likely each household will only need one. Keep in mind, this estimate doesn’t factor in price point, perceived value, necessity and durability, which are all potential purchase objections that will dictate market penetration, or the percentage of the target market that consumes a product or service. Market penetration is why not every household with a dog will buy your product. So, while 17 million could be the true market size, you need to take these factors into consideration and drill down to come to your true targeted market demographic.
Because even if your idea is truly revolutionary, it is impossible to achieve a 100 percent market adoption rate. To put things in perspective, as of January 2014, 10 percent of American adults in the United States still don’t own a cell phone. As of April 2014, 53 percent of Fortune 500 companies have adopted marketing automation. And as of October 2013, 52 percent of Americans 12 to 64 own or use a household tablet.
Taking the time to research the market your invention will potentially enter will help you answer these important questions:
Is the potential market size big enough?
For example, you may discover that the market size is too niche to be even worth pursuing. Realizing this early on, before any resources are exhausted, will save valuable time and money that can be contributed towards other ventures.
Alternatively, you may find that there is a greater potential market than originally anticipated. Having this information prepared, with reliable sources to support your assertions, can be immensely valuable when approaching potential licensing or acquisition partners.
Do you understand your target market’s preference?
While conducting research to understand potential market size, you will likely learn valuable lessons about the characteristics of your target demographic. Even seemingly minor data such as spending habits, aesthetic preferences and trend studies, along with price elasticity can alter the trajectory of development, patenting and marketing. Understanding the nuances of your product's potential market is key to the survival and success of your product.
Are you someone you’d want to go into business with?
Potential licensors and business partners will respect well-informed entrepreneurs that have taken the time to conduct research and understand their product and the target market. Using exaggeration and unsubstantiated assertions to support your claims is not a responsible or professional way to conduct business.
While it’s important to be educated, ultimately licensing partners are the true experts of their product lines and consumer preferences. I always urge entrepreneurs to maintain an appropriate level of detachment to their products.
So, before cashing in your 401k or quitting your day job to pursue an idea, be sure you do your part to learn the market. Both you and partners will appreciate the diligence in the long run.


 
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